To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules! Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to: Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Explore ways to integrate searchable words into your content without sounding forced (or sounding like ´´Frankenspeak”) Write in a way that powerfully communicates your service, product, or message across various Web mediums Create a publishing schedule that allows you to create different kinds and types of content at once Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep 1. Language: English. Narrator: Ann Handley, C. C. Chapman. Audio sample: http://samples.audible.de/bk/gdan/000582/bk_gdan_000582_sample.mp3. Digital audiobook in aax.
Build a successful blog using these proven blogging strategies for content, promotion, list building, and monetization.If you´re thinking of starting a blog this year, there´s never been a better time. This audiobook will walk you through the entire process - setting up, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It´s all here. Here´s a preview of what you´ll learn:How can you benefit from blogging?Selling blog-branded merchandise Cash in on eBook mania The power of ad space Look for sponsorship Don’t be afraid to askAnd basically everything you need to know to start your own blog today. 1. Language: English. Narrator: John Hays. Audio sample: http://samples.audible.de/bk/acx0/130805/bk_acx0_130805_sample.mp3. Digital audiobook in aax.
A combination of books, blogs, articles, and promotional materials can help you build your business success in various ways. Turn Your Blogs and Talks into Books shows you how to do this, which will help you: Increase your credibility and authority Gain more recognition Grow your brand Build your reputation Promote your business Get invitations to speak Conduct workshops and seminars Sell your book and make money Help you get more clients and customers Increase your fees And more The book includes chapters on these topics: Deciding what to include in your blogs and books How to organize your material How to turn your talks into a book How to work with a writer to create your blog or book Self-publishing your book as a print, e-book, or audiobook Using your book to promote your business Different book formats Using photos or illustrations 1. Language: English. Narrator: Horace Leighton. Audio sample: http://samples.audible.de/bk/acx0/073020/bk_acx0_073020_sample.mp3. Digital audiobook in aax.
Creating Your Products, from Books to Blogs is a part of The Complete Guide to Email Marketing series. It deals with how to create a PDF or self-publish your book, and how to turn your blogs into books. The chapters cover these topics: Writing your book Finding a publisher or agent Producing your book in a Word or PDF format Publishing POD, ebooks, and audiobooks Gini Graham Scott has published over 50 books with traditional publishers and over 50 books through her own company, Changemakers Publishing. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Tim Titus. Audio sample: http://samples.audible.de/bk/acx0/079457/bk_acx0_079457_sample.mp3. Digital audiobook in aax.
Si siempre has querido tener un sistema que sí funcione para hacer dinero con tu blog, para viajar, dejar de trabajar para otros, disfrutar la vida, tener tu propio negocio...pero no encuentras una guía paso a paso que sí funcione...Entonces...¡oye hasta el final!Sé lo que sientes porque yo he estado en tu lugar. He tenido ese mismo deseo que tú. Durante mucho tiempo busqué un material, una guía, un eBook, algo que me ayudara a hacer dinero con mi blog.Seguí los consejos de los que se llaman a sí mismos ´´gurús” del blog o la monetización, pero eran fórmulas mágicas, es decir, solo ganchos de ventas que no me aportaban nada práctico. Yo quería un sistema que me permitiera producir dinero constante a través de mi blog.Entonces decidí experimentar, crear estrategias, aplicar los pasos del marketing digital al contexto del blog.El resultado fue grandioso: conseguí monetizar constantemente y en ascenso.Hoy día tengo mi propio sistema, y me funciona. Esto es lo que quiero presentarte: un paso a paso que te llevará desde la creación de un blog que sí convierte, hasta las estrategias para hacer que el dinero caiga a tu cuenta automáticamente.¿Te parece algo imposible?Créeme, no lo es. En este audiolibro encontrarás:Las claves para una segmentación correcta e infalible para crear tu blog.Los pasos detallados para ir desde la creación hasta la monetización.Las bases para crear contenido de valor para tus lectoresEstrategias para atraer siempre lectores nuevos y calificados a tu blogSecretos que te harán un experto en las redes sociales para incrementar tu posicionamientoFundamentos para fidelizar a tus lectores, así harás que se queden contigoMétodos para monetizar que no fallanEs probable que tengas dudas, pues todos las tenemos cuando inciamos algo. Tal vez te preguntarás: ¿Puedo encontrar 1. Spanish. Ernesto Tissot. http://samples.audible.de/bk/acx0/135736/bk_acx0_135736_sample.mp3.
Seth Godin, one of today´s most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world´s most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world. It´s an entertaining snapshot of Godin´s fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school? All of these riffs add up to a few essential themes: Small is the new big because big has gone from a huge advantage to a liability. Authentic stories spread and last, but lies get exposed faster than ever. The ability to change fast is the single best asset for any person or organization. Aretha was right: Respect is the secret to success. It´s easier than ever to become remarkable. There´s no excuse for sticking with mediocrity. 1. Language: English. Narrator: Seth Godin. Audio sample: http://samples.audible.de/bk/high/000269/bk_high_000269_sample.mp3. Digital audiobook in aax.
Make Ebooks Free, Start An Ebook Enterprise: Guaranteed to Save You Hundreds or Thousands of Dollars As the founder of SGC Production and author of six works, I have the information you need to know. In the process of saving hundreds or thousands of dollars, you award yourself the opportunity of starting your own ebook enterprise. This program is not going to guarantee you overnight success, yet provide you with the technical skills and marketing strategies to become a successful author granted you are both patient and persistent. Not only will you learn how to make ebooks and print books free, but you will be exposed to a multitude of selling platforms to distribute your work. This is all free from creation of the book to listing the item on various blogs and websites including your own website right down to instructions on how to integrate various payment processors. Creation of your social network and SEO tools are bound to make you and your ebook a success. 1. Language: English. Narrator: Steven Carley. Audio sample: http://samples.audible.de/bk/acx0/010362/bk_acx0_010362_sample.mp3. Digital audiobook in aax.
Contains Two of Our Best-Selling Blog Kindle Publishing Hits for One Low Price! This amazing collection holds absolutely nothing back! In this incredible two-book resource, you´ll discover a virtual treasure chest of powerful advice from a top-earning seven-figure Kindle publisher! You´ll get an insider´s look at what it takes to build your own massive library of Kindle titles, and you´ll gain such invaluable advice as: How to create speed templates to reduce your production time by 25 percent or more How to pick topics that have pools of hungry buyers How to become an expert on those topics in less than 48 hours (no matter what the subject is!) Some shortcuts for creating larger page counts that will allow you to charge higher prices A secret production weapon so powerful it will allow you to increase your daily output by 600 to 800 percent or more How to spin existing works into multiple additional titles with just a few click of a button How to use YouTube in an all-new way to promote your books while gaining top search rankings on Google without learning SEO Links to free website tools and blog hosting services so you can get started for free! And much, much more! Don´t miss this rare opportunity to learn from a top Kindle producer. Order your special edition 2-for-1 bonus pack now! 1. Language: English. Narrator: Eddie Frierson. Audio sample: http://samples.audible.de/bk/acx0/051280/bk_acx0_051280_sample.mp3. Digital audiobook in aax.
A Guide to Self-Publishing Your Book in Multiple Formats is both a book and a course on this topic. This is the first in the series, and the next book will delve more into how to set up your book on different platforms. In later classes and books, we´ll talk about how to market and promote your books. The class and book cover these topics: The many new formats Targeting multiple audiences Using multiple formats Print, e-books, blogs, articles, audiobooks Other formats Promotional materials Different types of publishers Traditional publishers Pay-to-Play and hybrid publishers Publishing packages Small publishers Self-publishing options Doing it yourself PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Roland Purdy. Audio sample: http://samples.audible.de/bk/acx0/114191/bk_acx0_114191_sample.mp3. Digital audiobook in aax.