The New Rules of Marketing and PR:How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 6. Auflage David Meerman Scott
The New Rules of Marketing and PR:How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly David Meerman Scott
The New Rules of Marketing and PR:How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly David Meerman Scott
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they´re eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world´s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business. 1. Language: English. Narrator: David Meerman Scott, Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001320/bk_gdan_001320_sample.mp3. Digital audiobook in aax.
The international best seller - now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ´´next big thing´´. The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you´ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You´ll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you´re struggling to keep up with what´s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you´ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establ 1. Language: English. Narrator: David Meerman Scott. Audio sample: http://samples.audible.de/bk/adbl/030810/bk_adbl_030810_sample.mp3. Digital audiobook in aax.
New Rules of Marketing and PRUntertitel: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. Forew. by Robert ScobleISBN-13: 9780470547816Verlag: WileyAuthor: David Meerman ScottVeröffentlichungs
What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you´re located in San Francisco, Dubai, or Reykjavik, it´s when global communities eagerly link to your stuff on the Web. It´s when online buzz drives buyers to your virtual doorstep. And it´s when tons of fans visit your Website and your blog because they genuinely want to be there. Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can´t generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a ´´world wide rave´´ for your product or service. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000250/bk_gdan_000250_sample.mp3. Digital audiobook in aax.