Von Blogs Wikis und Podcasts. Der Wandel der Internetnutzung seit den Neunziger Jahren:1. Auflage Martin Spicker
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules! Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to: Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Explore ways to integrate searchable words into your content without sounding forced (or sounding like ´´Frankenspeak”) Write in a way that powerfully communicates your service, product, or message across various Web mediums Create a publishing schedule that allows you to create different kinds and types of content at once Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep 1. Language: English. Narrator: Ann Handley, C. C. Chapman. Audio sample: http://samples.audible.de/bk/gdan/000582/bk_gdan_000582_sample.mp3. Digital audiobook in aax.
Make More Money with Your Book is a step-by-step guide to making money from your book and the different programs you develop based on your book. Part I deals with getting started. It covers setting goals, building other income sources from your book, creating products and workbooks, conducting a workshop or seminar, putting on programs for local groups, contacting the local press and building your portfolio, contacting speakers, bureaus, and meeting planners, and publishing in multiple formats and popular platforms. Part II deals with creating an online sales campaign. It covers using the squeeze page, sales page, and free gift approach, creating compelling content, getting paid with a payment platform, building traffic with text and video ads, installing WordPress on your squeeze page or website, and using Instabuilder or other sitebuilders. Part III deals with using blogs, podcasts, audiobooks, and videos. Part IV deals with advertising, promotion, and social media. 1. Language: English. Narrator: Chris Gilli. Audio sample: http://samples.audible.de/bk/acx0/055210/bk_acx0_055210_sample.mp3. Digital audiobook in aax.