Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms: Will Richardson
How a Blog Held Off the Most Powerful Union in America: Paul Levy
Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms: Willard H. Richardson
The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today´s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday´s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to * Manage brand identity andcompany reputation * Build a culture of engagementand transparency * Turn stakeholders into´´company evangelists´´ * Manage internal communications acrosstime zones and language barriers * Recruit and retain the best talent * Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization´s communications intoday´s virtual world.
Attention: looking to make a living online? Discover how to start your very own blog for profit and build a raving community of blog readers. In this special guide, you´ll find the steps to becoming a successful blogger! Tired of not seeing any results in your business? Fed up with no website visitors? Feel like you´ve tried everything you can to succeed online? If you answered yes to any of the above, then you are missing out on one important piece of the puzzle: a blog! Why start a blog? You´ve heard of all the success stories going around about people who started from nothing and gained fame overnight. These people have built a strong community of followers and readers. But the question is, why should you start a blog? Perhaps these shocking statistics will convince you: Marketers who rely on their blogs make 13x more money than those that don´t. Companies with blogs receive 97% more links inbound to their website. Blogs are the fifth most trusted source of accurate information online! Eighty-one percent of consumers trust information they get from blogs. Well over 150 million people in the US alone read blogs regularly. Twenty-three percent of Internet time is spent on blogs, while 61 percent of US customers have made purchases through blogs. It is generally thought that content marketing - a.k.a. blogging - is now more powerful than pure SEO. As you can see then, blogging is very much a force to be reckoned with and there´s more than enough here to go around. Time to get a piece of the pie! Why isn´t everyone doing it? The answer is simply that most people don´t know how to get started! ´´What topic should my blog be about?´´ ´´What length should each blog post be?´´ ´´What if I don´t get any readers?´´ ´´How do I install a blog?´´ ´´Which blog platform should I use? Wordpress, Drupal?´´ All these questions are valid and I´m here to help you answer them! 1. Language: English. Narrator: Dan Carroll. Audio sample: http://samples.audible.de/bk/acx0/059871/bk_acx0_059871_sample.mp3. Digital audiobook in aax.
Contains Two Best-Selling Blog and Kindle Publishing Hits for One Low Price! This amazing collection holds absolutely nothing back! In this incredible two-book resource, you´ll discover a virtual treasure chest of powerful promotional advice from a top-earning, seven-figure Kindle publisher! You´ll get an insider´s look at what it takes to promote your own library of Kindle titles and build legions of blog followers. You´ll gain invaluable advice such as: Where to find the hottest sites for testing, tracking, and growing site traffic Free sites for building customer mailing lists How use your lists to set up autoresponders for automatic marketing Some shortcuts for gaining top rank in search engines like Google A secret production weapon so powerful it will allow you to generate mini sites to spin off additional revenue from your existing traffic How to promote your latest Kindle books using free social media tools How to pick up free PR from newspapers, TV, and radio And much, much more! Don´t miss this rare opportunity to learn from a top Kindle producer. Order your special edition two-for-1 bonus audio pack now! 1. Language: English. Narrator: Eddie Frierson. Audio sample: http://samples.audible.de/bk/acx0/051355/bk_acx0_051355_sample.mp3. Digital audiobook in aax.
You write your blog, upload it with hope, and nothing - a few dozen people view it! What a waste of your time and creativity. How did you fail? This audio will reveal new proven ways you can get more readers, not just for your blogs but for your emails, brochures, advertisements, and other marketing materials as well. The gatekeeper in any blog´s success is the title. Fail with that and nothing else matters. It is the same with any print advertising and direct mail marketing. The Niagara torrent of information unleashed by the Internet has changed the way we interact with information. People scan today, giving you 1.5 seconds (more on that later) to grab their attention before they are gone. Your title must immediately seduce them and make them want more. That is true not only with titles but with content as well. You must adjust your style, words, and layout to the new normal of reading to keep people after they open your blog or email. In this book you´ll learn some surefire style and content methods to hold your readers. People have changed, and so must writers. Here is how to do it. How will this audio help you? You will learn: 63 powerful ways to craft a title people will want to open, read, like, and share 19 surprising mistakes in titles and pictures you must avoid Golden words in your title that boost readership How to design your blog´s layout to satisfy readers´ new normal expectations Proven lessons from advertising and direct mail research to grab readers and keep them What´s inside: Analysis of 22 common words, phrases, and symbols, rated from one to five stars Analysis of types of promises made by your title Analysis of the power of odd vs. even numbers and the length of your title Analysis of ´hot words´ used alone and in groups that bring in readers 1. Language: English. Narrator: Berkeley Pickell. Audio sample: http://samples.audible.de/bk/acx0/065346/bk_acx0_065346_sample.mp3. Digital audiobook in aax.
Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the ´´Brains on Fire´´ model of tapping movements and stepping away from the old-school marketing ´´campaign´´ mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement. Describes 10 lessons to master and create a powerful, sustainable movement. The Brains on Fire blog is often ranked in the top 100 of AdAge´s Power 150 Marketing Blogs. 1. Language: English. Narrator: Paul Strikwerda. Audio sample: http://samples.audible.de/bk/acx0/000426/bk_acx0_000426_sample.mp3. Digital audiobook in aax.
Let me help you make money blogging Starting a blog is the first introduction into making money online for many. However, people believe that making money from a blog is hard, yet that couldn´t be further from the truth. Most blogging information on the web will provide you with outdated information that might be fun but not very profitable. When I first started blogging, I tried all of these tactics, and soon learned that they were horrible for actually making a profit. At that point, I sought out the best information I could find and paid thousands of dollars studying what makes blogs successful and what doesn´t. After years of studying, I started implementing my own strategies and, before I knew it, I had an amazingly profitable blog. I have been making money from various blogs ever since and will show you 45 proven tactics that will make your blog profitable that will only cost you $5 or less. In this book, you will learn: How to predict the profitability of your blog from the first day you start it How to build a loyal following How to create multiple flows of income from one blog How to make your blog post go viral overnight This book will prove to you that blogging can be more than just a passion project. Allow me to be your guide and show you how to make money from the comfort of your own home. 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/050268/bk_acx0_050268_sample.mp3. Digital audiobook in aax.