The international best seller - now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ´´next big thing´´. The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you´ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You´ll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you´re struggling to keep up with what´s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you´ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audien... 1. Language: English. Narrator: David Meerman Scott. Audio sample: http://samples.audible.de/bk/adbl/030810/bk_adbl_030810_sample.mp3. Digital audiobook in aax.
Make More Money with Your Product or Service:From Getting Started to Creating Additional Materials, Online Campaigns, Podcasts, Blogs, Videos, Advertising, PR, and the Social Media Gini Graham Scott
The New Rules of Marketing and PR:How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly David Meerman Scott
The New Rules of Marketing and PR:How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly David Meerman Scott
Make More Money with Your Book:From Getting Started to Creating Additional Materials, Online Campaigns, Podcasts, Blogs, Videos, Advertising, PR, and the Social Media Changemakers Publishing. 1. Auflage Gini Graham Scott
Make More Money with Your Product or Service:From Getting Started to Creating Additional Materials, Online Campaigns, Podcasts, Blogs, Videos, Advertising, PR, and the Social Media Changemakers Publishing. 1. Auflage Gini Graham Scott
Scott Schuman just wanted to take photographs of people on the street who looked great. His now famous blog [´the bellwether American site that turned photo blogging into an art form´ New York Times ] was an attempt to showcase the wonderful and varied sartorial tastes of real people - not only those of the fashion industry. The book is a beautiful anthology of Scott´s favourite shots from around the world. They include photographs of well-known fashion figures as well as those shots of the anonymous passerby whose imagination and taste delight the viewer. From the streets of Rio to Bejing, Stockholm to Milan, these are the people that have inspired Scott and in turn, inspired designers and people of all ages, wages and nationalities with an interest in fashion. Intimately designed and created with Scott, the book is a handsome object in its own right, in full colour on hand-picked, quality paper.
Scott Schuman is back to complete his trilogy of street-style bibles. With a vibrant collection of beautiful images of the men and women who have caught his attention around the world, Schuman remains a thrilling source of urban and high-end style. From its origins on the streets of New York, his much-loved blog, thesartorialist.com is a vivid and growing hub of inspiration for fashion lovers everywhere. This collection displays the very best from the last three years of the blog. The Sartorialist: X is full of beauty, mystery and humanity.
Scott Schuman is back with a completely new collection of beautiful images of the men and women who have caught his attention. From its origins on the streets of New York, his much-loved blog, thesartorialist.com remains a vivid and growing source of inspiration for readers everywhere. In The Sartorialist: Closer, Scott Schuman looks more deeply and with greater breadth at human style, telling diverse and compelling stories of its expression around the world. These images encompass the varied taste and visual attitude of people as far afield as Seoul, London, Rio de Janeiro, Paris and beyond. Presenting a rich tapestry of global style and always capturing an inspirational moment, the images in this new book continue to reflect Scott´s unique sensibility and vision.
NEW YORK TIMES BESTSELLER From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds. Scott Adams-a trained hypnotist and a lifelong student of persuasion-was one of the earliest public figures to predict Trump´s win, doing so a week after Nate Silver put Trump´s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We´re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech-a hand gesture here, a phrase there-and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn´t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance: · If you need to convince people that something is important, make a claim that´s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. · Stop wasting time on elaborate presentations. Inside, you´ll learn which components of your messaging matter, and where you can wing it. · Creating ´´linguistic kill shots´´ with persuasion engineering (such as ´´Low-energy Jeb´´) can be more powerful than facts and policies. Adams offers nothing less than ´´access to the admin passwords to human beings.´´ This is a must-read if you care about persuading others in any field-or if you just want to resist persuasion from others.